Article - Corporate Identity design and Corporate Stationery
In marketing, a corporate identity is the "persona" of a corporation. At Grey Pebbles corporate identity is designed in accord with the attainment of business objectives, and is usually visibly manifested by way of branding. We guide the process of Corporate Identity Design and application with specific attention to correct file types in order to make the consistant application of your identity possible.
The final purpose to keep in mind when developing a corporate idenity is to create a logo that is extremely distinguishable and memorable, so it can appeal more to its targeted audience.
The main meduims of corporate identity design:
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Corporate Stationery (Business Cards, Letterheads, Compliment Slips) |
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Electronic Media (Website, Email stationery, Promotional Emails, CD presentations) |
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Signage and Clothing (Car Magnets, T-shirts, Signboards) |
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Corporate Gift (Pens, Rulers, Staplers, Photo albums, Business card holders, Calculators, Radio clocks, Coasters,
Luggage labels, Sports, Camping equipment) |
Corporate Identity Specification Documentation
In general, the corporate identity amounts to a logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand, regardless of which company designs the material.
Corporate identity needs to be managed on a structural basis, to be internalised by the employees and to harmonise with future organisational developments. Guidelines, procedures and tools can be summarized as the structural aspects of managing the corporate visual identity by setting up a Corporate Indentity Specification document.
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