AdSense versus AdWords

AdSense is Google’s marketing program which allows website owners to generate income from displaying relevant Google ads on their websites. AdSense matches the content of the website to ads within their AdWords program and displays the relevant ads on the website.

Google's AdSense program lets you sell advertising space for other people's ads on your website - and not just any ads that Google chooses, but ads that are relevant to your site's content pages. The service is free, and you earn money every time someone clicks on an ad (the amount varies, and the company doesn't disclose its payments)..

AdWords - Advert Creation for the Advertiser

AdWords are Google's advertising system which serves text ads related to search terms. The program allows you to create your ad to display on the Google search network through paid placement and helps you target your audience through the use of keywords.

Your AdWords Campaign needs to be customised to intergrate well with your Search Engine Optimisation strategies. With Grey Pebbles it is possible to tailor your AdWords campaign and your Search Engine Optimisation to work together towards both natural and paid search results that yield results.