Why Google Adwords works:
Google’s approach to ads is similar to its approach to search results: the ads must deliver useful links, or the ads are removed.
- Ads must be relevant to your search.
- Ads must not intrude, distract, or annoy (no pop-up or flashy ads).
- Sponsored links are clearly identified and kept separate from search results.
- At most, two sponsored links appear above Google’s search results.
You can distinguish ads by their format and the label “Sponsored Link.” Ads contain a title, a short description, and a web address (URL).
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
You can edit your ads and adjust your budget until you get the results you want unlike traditional methods such as magazines where your ad is committed and stationary once printed. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There's no minimum spending requirement or time commitment other than our management fee. With the “costperclick” option, you're only charged if people click your ads. This means every cent of your budget goes toward bringing new prospects to you and not merely to warming a coffee table. Concerned about campaign costs? The program puts you in complete control of your spending.
Set your budget
There's no minimum spending requirement for the ads other than for our service thus, the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five Rand and a maximum cost of ten cents for each click on your ad.
Avoid guesswork
We provide keyword traffic and cost estimates so that one can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results
For your actual ads you’re charged only if someone clicks your ad, not when your ad is displayed.
Local and regional targeting
We set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 100 kilometers of your front door.
Get feedback and measure quantities...a must for any real marketing tool.
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